The ICC Advertising and Marketing Communications Code
Izvor: ICCWBO
The ICC Advertising and Marketing Communications Code is the international go-to guide for responsible marketing and advertising. It is the benchmark for almost 50 self-regulatory codes in countries around the world. Since 1937, it has set the standard for marketing that is legal, honest, decent and truthful. In doing so, it both protects consumers and supports advertising and creative freedom.
What’s new for 2024?
Find out what’s new and what’s changed in the ICC Code to address the big issues of today.
Understand the basics of the ICC Code
A responsible marketing communications cheat sheet, with the basic principles you need to know.
The ultimate responsible marketing communications checklist
Make sure your communications meet the standards of the Code.
Latest guidance and publications
Updates, toolkits and frameworks to help you navigate the changing landscape.
Download the ICC Code:
